Sunday, 20 March 2016

Green Business to sustainability in Bhutan

In the 1960s, most of the countries in the world had their own capacity to meet their own demand but by 2000, most countries were able to meet their own needs by importing resources from other nations. Environment and ecology were the common sources for all the countries to meet up their demand. By the late 20th century environmental problems were becoming global in scale. The energy crisis during the early 1970s had shown up that global communities were too much dependent on the nonrenewable resource. In parallel, the greater concern for human values was discovered. The growing unease and its investigation by UN gave most widely quoted definition of sustainability and sustainable development in the report “our common future” that “sustainability development is a development that meets the needs of the present without compromising the ability of future generations to meet their own needs”. It implies with business activities and entrepreneurship skills. The definition actually focuses on two key concepts. Those are needs and the limitations. For the business enterprise, sustainability could mean the adopting of strategies and activities that meet the needs of the firm and its stakeholders today while protecting, sustaining and enhancing the human and natural resources needed for the future. It is actually about balancing social, environment and economic concerns.
For Bhutan in creating a sustainable world means creating new ways for people to live and thrive while keeping the planet’s ecosystem healthy, alive and sustained for the future generations. Bhutan as a developing country with small size in area and population will face challenges in the sustainability of entrepreneurship if entrepreneurs don’t adopt important measures in sustaining business activities alive in the country. For now the country’s population in harnessing natural resources and energy label is expected to be at a balance somehow but with increasing population every year would increase their needs and wants exponentially. The crisis might occur not just by the Bhutanese population consumerism but foreigners can even contribute to the controversy if the products are exported to a huge amount or if more foreigners are welcomed inside the country.
The era of modern business strategy have spread over in such a Himalayans region like Bhutan and have shown impact in terms of economy and living styles but sustainability remained as a global concern. The modern way of business itself has a high risk of bringing down the sustainable resources. So firstly government should even play a role in making policies with regard to higher exports whereby limiting consumers could even track down the sustainability issues. Even though the size of the country small it has an adequate natural resources for the least people living in the country to enjoy with for today and for future.
Bhutan has adopted many holistic approaches in terms of sustainable development. GNH as a development paradigm has its all advantages in sustaining those precious resources from converting them to products at large scale. Such kind of development policy would ensure almost all of the sustainable goals. Along with GNH values, sustainable goals as follows can also be adopted for sustainability entrepreneurship in Bhutan. They are
1.     Economic development
The Bhutanese entrepreneurs should take care of the products that are needed for the Bhutanese people whereby it should solve poverty, unemployment problems and it should satisfy the consumers. It should even contribute to country’s GDP where economic value must be created.
2.     Social equity
It should even take care of the human rights and justice, gender equality, people’s health, knowledge, skills and motivation of the Bhutanese people who works for the firm. There should also be transparency and accountability. Entrepreneurship should also create a value for both business and society. The freedom of association must be given and child labor should be abolished.

3.     Environmental protection.
Earth can provide enough to satisfy every man’s need but not everyone’s greed. Climatic change is a global issue where the economic activities have let an increase in earth’s temperature, the glaciers are melting at the high rate causing floods and destroying home for the every creature. Degradation of the forest has let the collapse in natural ecosystems. Each and every Bhutanese must know the limited resources and should learn to value it.
If Bhutanese entrepreneurs follow current pattern of wealth creation then it will generate worsening environmental and social problems. Pressure will continuously build on both corporations and the governments to make a transition to sustainable development.


Bhutan even signed a KYOTO protocol to remain as carbon neutral country for all time to come and is also a part of many organizations for combating climatic change. However, Bhutan despite being a carbon negative country even experiences the threat of global warming issues. So there is a need for ethical values and business activities always going together if sustainability is to be achieved in Bhutan. Furthermore to achieve sustainability of entrepreneurship in Bhutan, Bhutanese likely should adopt a good policy being implemented by the policy makers. Not only Bhutan but all countries around the world should adopt it and combat to climatic change because the consequences of it can be faced mostly in Himalayan regions like Bhutan despite being carbon negative and practicing green business.

The Bhutanese constitution to preserve our forest cover of 60% itself is a big promise. With the GNH development paradigm along with green business, the idea would further strengthen our promises for future generations. Green business is thus an enterprise that has no negative impact on the local environment, society or economics. Many entrepreneurs moved to holistic measurement encompassing people, planet, and profit. Along with human capital, natural capital, and profit, if a company can also adopt and frame ideas on recycling and regeneration then it would reduce the consumption of raw materials, reduces energy usage, reduces air pollution, water pollution and would be a key component of waste management. If all of this can be done then it is for sure that Bhutanese people would be able to pass this joy of sustainability being passed through all generations.

So as an entrepreneur in Bhutan, one should respond to activities and produces goods that promote sustainability. It should place responsible business practices and sustainability objectives at a heart of business strategy and find solutions to low living standards, environmental issues, and natural resources. It should be able to give basic human needs, power sustainable economic growth related to climatic change. We should be in a position to create any kinds of products and should be able to dissolve any issues related to it. Bhutan to sustain entrepreneurship would have a responsibility to promote public awareness and convey messages to each and every part of the globe in practicing green business and being responsible for the future generations. As the whole world if such kind of strategies is adopted by every entrepreneur then there is will for seeing sustainability, peace and harmony in the world.

                                   *Thank you*